Tag Archives: reputazione

More than dentistry
Blog bioservice Matrix

When we talk about innovation in the field of dentistry, our mind leads us straight to think about the epoch-making change that the sector is experiencing thanks to the digitalization of processes, from diagnosis to therapy (Editor’s note). There is another important element whose implications are perhaps even more determined for the patient: the innovation of and in communication. An aspect still little considered by most, but which is radically changing the approach, and consequently the choice, of patients towards the dentist. Today we face one of these many aspects that are hidden behind the generic “Dental Marketing”. We are talking about experiential marketing that is changing the world of dentistry, generating significant benefits, including economic ones, for the patient and the practice.
Let’s cite some cases as examples in which dental practices have decided to innovate by promoting themselves thanks to collateral services that have been able to make a difference and divert patients to “their door”.
First example: Dental studies have thought of providing extra services in addition to what is strictly due to Dentistry and has offered collateral services of great value as allergy tests and for food intolerances, Kinesiology and Osteopathy. In particular, the latter two disciplines are aimed at the balance of the entire body-mind system. The areas examined to rebalance this system include learning, understanding, movement, motor coordination, the perceptual/sensory area and the organic area and promote biochemical, nutritional, physical, structural, mental and emotional balancing. The patient is analysed as an integrated system of devices that are in close dependence on each other. This corresponds to holistic medicine that does not separate mind and body in care. All these disciplines are very much in vogue and appreciated by patients who care about well-being and are attracted by the interpenetration of the two medical spheres. The result has been a much more frequent affiliation and constancy in care.
Second example: Patient services are implemented with a focus on aesthetic and cosmetic dentistry. There is a whole range of patients who ask their dentist for help in improving their “beauty”.
Aesthetic dentistry is the study and realization of dental restorations that restore or improve the aesthetic appearance. Cosmetics, on the other hand, concerns that part of therapies that aim to improve the appearance of one or more dental elements, oral and perioral tissues, the whitening of pigmented teeth, “dental piercings”, etc…
The patient is enormously attracted by everything that orbits around beauty and body care, even when the surgery is a “habit” and not a necessity.

Third example: it contrasts with the old aseptic models of study, which sketch a comfortable waiting room even if most of the time has the appearance of an antechamber of pain not very bright, with ticking clocks, and few contributions to the amusement of the mind.
It is a study that has marked the working activity according to the “passions” of its patients: Monday, after Sunday of sports matches, is completely dedicated to men! The waiting room is a sort of convivial situation in which newspapers, magazines and speeches focus on the criticism of the previous championship day. Time passes quickly and waiting becomes pleasant, to exchange the last impression on this or that other player, result, goal, purchase, card, bet.
Another day of the week is dedicated to women, the waiting room is filled with female voices and the plus is made up of a professional who on site performs the job of beautician and cheers the wait with tricks and enamels.
Other time bands are dedicated to children, who find themselves in a room that takes on the appearance of a room for games in which the thought of the dentist is sweetened by books, colours and many small peers.
By satisfying every age group, following the general lines of common interests, the office has managed to recreate a jovial environment in which sociality and care of the mind fill waiting times and worries.
Conclusions: these three examples of “strategic moves” certainly cost the study a different and “innovative” organization, by virtue of the final yield, the full satisfaction of the patient and his precious time. We can therefore say that varying and expanding our services, aiming at aesthetics, care of the mind and body, following the passions of our patients, guarantees an enormous return in terms of reputation, affiliation and word of mouth.

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Dental technician is a doctor or a seller of teeth?
dental technician seller teeth blog bioservice matrix

How has the context in which the dentist works changed? Is the dentist a doctor or a seller of teeth? What is the benefit for the patient?
These questions open Pandora’s box in the field of Dental, a huge amount of reflections placed in the context in which our Professional operates.
The panorama has completely changed, the dentist finds himself living the so-called “empty drawer syndrome” and suffers the presence and the pressing spread of the “low cost” chains. It seems that the last solution to adopt, considering the “crisis” that has emptied the agenda, is that of the sale of sales in the dental field! As if the value of the service were eclipsed in the face of the advantageous price.
The so-called chains operate on economies of scale and on marketing communication (with a focus on the most expensive therapies such as orthodontics and prosthetics, especially on implants), all this has favoured demand but first of all has created new models of reference on the market. The communication used by the chains, and the huge budgets allocated to this dissemination of information, have had a significant impact on the market, because on the one hand they have made implantology better known and on the other they have destabilized the pricing policies of the traditional dental system. Given the low prices, the collective “value” of therapies has been lost.
In fact, the tendency on the part of the average Italian patient is not to abandon the traditional study but to rely more and more on the chain for expensive interventions (prosthetics and orthodontics). From statistics – data other consumption 2016- the average cost of a patient with a traditional dentist is about 370€ while it is about 900€ when he decides to turn to a chain.
But you should not be suspicious in the face of the word marketing, it means nothing more than “create and give value to the service“, marketing is not purely sales. People don’t buy products but solutions to their problems and that’s why ethical marketing uses communication to express values, spread the culture of health and raise awareness of the need for care by stimulating the economy of the dental office. Therefore, the dental office must have a healthy communication and a good dialogue with the patient, that is, transparency; the patient appreciates who follows him/her in the course of treatment, who motivates the provision of the service by illustrating the quality of the service itself. The service given by the doctor to the patient is not only based on the “tooth product” but above all on the ability to make a diagnosis. One cannot be undervalued and talk about the price of the product (tooth) when the doctor’s fee is based first of all and above all on the provision of the service.
Ultimately, people do not buy what you do but why you do it. Giving a predefined price to a diagnosis, a treatment, or a rehabilitation plan is absolutely incompatible with the service itself. There are certainly fixed costs such as material, production, transfers and deliveries, physical developments, equipment, but the cost of a service is not bound and justified only by these amounts but the intrinsic value of the service provided by the doctor. The doctor advises, clarifies, includes and follows the patient before, during and after. The doctor enables the patient to benefit from the best possible service, made up of competence and mastery of knowledge and tools. This makes the difference, creates value and must be disseminated through targeted information.

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