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3D digital technologies in dentistry
corso della bona odontoiatria digitale

3D digital technologies in dentistry: from diagnosis to multidisciplinary treatment

The aim of the meeting is to make known the real potential of the “DIGITAL” tools that technology makes available.
“The REAL value of the technologies lies in the KNOWLEDGE aimed at the concrete ability to use them and their cost is inversely proportional to this knowledge. Today the 3D software on the market able to support us has ridiculous costs; the most significant investment is represented by the LEARNING CURVE, which is therefore of fundamental importance”.
The issues that will be addressed:
– A brief historical note
– The learning of radiological knowledge (DIAGNOSIS AND 3D PLANNING)
– Digitization of production processes (DIGITAL WORKFLOW)
– How to design a supported prosthetic implant rehabilitation
– Augmented reality to virtually simulate operating phases and final results
– Problems with surgical guides and how to avoid them
– Clinical cases

Mr. Enrique Candel, graduated in Industrial Mechanics and Director of Research Development of the prosthetic and surgical planning software “Limaguide”, will be present at the course and will give information on the functions of the software. It will be possible to install “Limaguide” in a free version on your personal computer.

The course will be held by Dr. Angelo Della Bona, who works as a freelancer in Brescia and Cremona (www.dentalmedical-db.it).

The seminar will take place in Foggia on March 20, 2020 from 14:30 to 18:00 at the Aula Magna of the University Dental Clinic of Foggia.

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Digital in dentistry
digital guided surgery blog bioservice

When we talk about digital in dentistry, in reality we are not dealing with a completely new issue. Indeed, already in the mid-eighties these technologies were introduced into the practice of dentistry, but in the last decade their use has increased exponentially.
The modern techniques have changed the flow and sequence of work for the development of dental performance by changing the division of tasks and consequently the productivity of the working group.
Time is money! In this case, we can really say that digital technology has changed the work cycle with great benefits in terms of timing and predictability.
Before the advent of technology in the dental field, the sequence of work was marked by essential steps dictated by traditional methods. For those who use them are still the order of the day: the choice of physical supports, materials for the impression, the sending to the laboratory, the physical realization, the waiting while the technicians materialize and send everything back to the doctor, the verification of the work in test and finished (In some cases are necessary to make changes and it is necessary to repeat the operation of the impression). All these steps entail times and costs ranging from travel, to multiple sessions for the patient, and still waits while the dental technician modifies or resumes the work from scratch.
How much is Well-being worth? And how is the operator’s work optimized? What are the advantages to be gained in one’s work?
The fingerprint revolutionizes roles, times and costs.
The transition from conventional techniques to intraoral scanning has changed the experience of traditional impressions. 8Intraoral scanning requires that the impression made is fully digital and that it is processed directly by a software that manages both the oral scanning part and the subsequent improvement phase. All this takes place together with the patient, who becomes aware of the state of his mouth and what he needs thanks to the screen that shows in real time what the dentist is doing. Great professionalism and technology on the part of the doctor, the ability to monitor on screen for the patient, a direct and understandable channel that needs no explanation. Once this phase is over, we proceed to 3D printing, with very limited margins of error compared to the traditional method.
The procedure becomes much more comfortable and streamlined: for the patient who no longer has to suffer the discomfort of the impression with various materials (between coned and, not infrequently, sense of suffocation), for the elimination of consumables such as plaster, alginates, silicones (zero impact also from the environmental point of view), for the absence of errors considered the possibility of managing the digital file, for the shortened times given the elimination of the intermediate procedures of manufacture of the plaster model (also the data acquired through the scanner can be used by the studio to design the prosthesis with CAD/CAM technology).
What is the value of the patient’s time?
The question is rhetorical. Of course, the timing helps to determine the satisfaction of the patient, who will be all the more satisfied the fewer sessions he will have to face. The loss of time is matched by a loss of time in economic terms: work permits, miles from the dental office (if not nearby), transportation, parking, the baby sitter for children at home alone, and all other daily activities that need to be postponed or anticipated to make room for the appointment at the dentist.
And the doctor?
As far as the doctor is concerned, the supply chain is shortened and times are drastically reduced.
The fee: the fee that before seemed to be motivated by the presence of a longer chain (more steps with the laboratory, more frequent sessions), today is justified by the performance itself that has provided upstream an investment “important” to ensure efficiency, comfort and reduced time and on the other hand the learning curve of the professional who needs to learn, improve and master the digital technique.
The change
In conclusion, the process of approaching this reality must not be sudden and forced, the professional must have a clear understanding of how the progress of their study, what are the most requested services and based on the needs of the patient can invest in equipment and software technology most congenial to their business. Amortisation will be all the faster as the service provided by the digital technology chosen will be offered to the patient in an exhaustive manner.
You can’t stop or ignore innovation or manage it or suffer it. This teaches us history. The patient also has the opportunity to verify the information that his doctor provides; it is essential that these are in accordance with the evolution of the state of the art and are not limited to the techniques used by the dentist himself. Today the patient is very well informed even if the amount of information can paradoxically generate the same effect as the lack of information. For this reason, too, the doctor, today more than ever, plays an essential role for the patient, provided that he supplies objective information and always supported by scientific evidence.
In this way, the patient will become the best sounding board to advertise the study, breaking down the hesitations linked to the “value of the performance”.

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Cemented and screw-retained prosthesis on implants: when, how, why
Cemented and screw-retained prosthetis education bioservice matrix

Cemented and screw-retained prosthesis on implants: when, how, why
Indications and contraindications
In the last thirty years, everything has been said about the advantages and disadvantages of implant prosthetics. Often there have been techniques that have been “trend-setting” but then proved unsuitable for specific clinical situations.
The aim of the course is to highlight the advantages and limitations of the various systems for anchoring prostheses on implants, providing useful indications for correct and lasting prosthetic planning.
Speaker:
– Dr. Paolo Brunamonti Binello – freelancer –
-Medical Director of the Complex Structure of Level II of the Department of Dentistry at the Galliera Hospitals of Genoa
-Contract Professor of the Master’s Degree Course in Dentistry and Dental Prosthetics
-Contract Professor of the Degree Course in Dental Hygiene at the Faculty of Medicine and Surgery of the University of Genoa
The course will be held in Genoa on 23 May 2019 at the Palazzo Ducale (Sala “Le Cisterne del Ducale”).

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Guided Surgery
training session bioservice matrix

GUIDED SURGERY
The lies they tell you and the truths they hide from you.
The dental sector has always been a land of conquest for subjects who, in order to grab the sale, often tend to give incomplete information or worse, misleading, suggesting miraculous solutions.
BioService has always been at the forefront, trying to give simple, clear and unambiguous indications, providing its customers with adequate tools, so that they can decide in complete autonomy, aware of the importance of having a credible and reliable partner at their side.
FAST IMPLANT GUIDE 3D CLINICAL PROTOCOLS
(Traditional, Intraoral scan, Double scan)
Clinical cases
RADIOLOGY
Construction of the radiological template in the various cases of edentulousness
FAST IMPLANT GUIDE 3D SOFTWARE
Planning and Certification,
STL imports,
Alignments,
Universal Stent Registration,
Prosthetic concepts,
Clinical Cases
They’re going to intervene:
– Dr. Massimo Gamberoni – key account manager at Media Lab S.p.A.
– Dr. Tommaso Bocchetti – freelance – free lance
The congress will take place in Naples on May 9, 2019 at the Gold Millennium Hotel.

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More than dentistry
Blog bioservice Matrix

When we talk about innovation in the field of dentistry, our mind leads us straight to think about the epoch-making change that the sector is experiencing thanks to the digitalization of processes, from diagnosis to therapy (Editor’s note). There is another important element whose implications are perhaps even more determined for the patient: the innovation of and in communication. An aspect still little considered by most, but which is radically changing the approach, and consequently the choice, of patients towards the dentist. Today we face one of these many aspects that are hidden behind the generic “Dental Marketing”. We are talking about experiential marketing that is changing the world of dentistry, generating significant benefits, including economic ones, for the patient and the practice.
Let’s cite some cases as examples in which dental practices have decided to innovate by promoting themselves thanks to collateral services that have been able to make a difference and divert patients to “their door”.
First example: Dental studies have thought of providing extra services in addition to what is strictly due to Dentistry and has offered collateral services of great value as allergy tests and for food intolerances, Kinesiology and Osteopathy. In particular, the latter two disciplines are aimed at the balance of the entire body-mind system. The areas examined to rebalance this system include learning, understanding, movement, motor coordination, the perceptual/sensory area and the organic area and promote biochemical, nutritional, physical, structural, mental and emotional balancing. The patient is analysed as an integrated system of devices that are in close dependence on each other. This corresponds to holistic medicine that does not separate mind and body in care. All these disciplines are very much in vogue and appreciated by patients who care about well-being and are attracted by the interpenetration of the two medical spheres. The result has been a much more frequent affiliation and constancy in care.
Second example: Patient services are implemented with a focus on aesthetic and cosmetic dentistry. There is a whole range of patients who ask their dentist for help in improving their “beauty”.
Aesthetic dentistry is the study and realization of dental restorations that restore or improve the aesthetic appearance. Cosmetics, on the other hand, concerns that part of therapies that aim to improve the appearance of one or more dental elements, oral and perioral tissues, the whitening of pigmented teeth, “dental piercings”, etc…
The patient is enormously attracted by everything that orbits around beauty and body care, even when the surgery is a “habit” and not a necessity.

Third example: it contrasts with the old aseptic models of study, which sketch a comfortable waiting room even if most of the time has the appearance of an antechamber of pain not very bright, with ticking clocks, and few contributions to the amusement of the mind.
It is a study that has marked the working activity according to the “passions” of its patients: Monday, after Sunday of sports matches, is completely dedicated to men! The waiting room is a sort of convivial situation in which newspapers, magazines and speeches focus on the criticism of the previous championship day. Time passes quickly and waiting becomes pleasant, to exchange the last impression on this or that other player, result, goal, purchase, card, bet.
Another day of the week is dedicated to women, the waiting room is filled with female voices and the plus is made up of a professional who on site performs the job of beautician and cheers the wait with tricks and enamels.
Other time bands are dedicated to children, who find themselves in a room that takes on the appearance of a room for games in which the thought of the dentist is sweetened by books, colours and many small peers.
By satisfying every age group, following the general lines of common interests, the office has managed to recreate a jovial environment in which sociality and care of the mind fill waiting times and worries.
Conclusions: these three examples of “strategic moves” certainly cost the study a different and “innovative” organization, by virtue of the final yield, the full satisfaction of the patient and his precious time. We can therefore say that varying and expanding our services, aiming at aesthetics, care of the mind and body, following the passions of our patients, guarantees an enormous return in terms of reputation, affiliation and word of mouth.

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“No! It is too expensive!”
fear estimate blog bioservice matrix

An uneasiness shared by both the patient and the dentist: the fear for the estimate.
We could say that in reality the fear of one is poured on the other. If a professional is literally afraid to submit his or her estimate to the patient (the most frequent hesitation is to present excessively expensive fees), he or she will certainly be wrong about the ways and forms because an honest and justified expense cannot be ignored if the patient’s needs have been endorsed upstream.
The patient presents himself to the study with certain expectations and objectives to be achieved. Anyone who sits in the dentist’s office chair already knows how they want to get out, and anyone who requests a service has a clear idea of what they want for themselves. The patient imagines the final outcome and on the basis of the variables of the case (such as time of execution and financial availability) decides on the proposal of the professional whether to carry out the therapy through a complete and definitive rehabilitation or proceed step by step. What he is not aware of are probably the technical aspects of the therapy, the possible physiological limits related to his clinical case.
The good dentist will be able to guarantee, through the person of his team delegated to the preparation of estimates, an estimate that reflects and embraces in full the real needs of the patient, whether they are related to the most obvious request that is the treatment of the disease, the aesthetic factor and function, up to the inevitable limits dictated by economic expenditure (absolutely binding for the purpose of accepting the estimate).
The figure who deals with interfacing with the patient to discuss together the amount of the final expenditure is not insignificant, it allows to separate the medical profession of the Doctor, compared to the purely economic / accounting context and has the opportunity in the preliminary meetings to intercept the needs of the patient integrating them to a rough analysis (but still well-founded) about the status of the person in front of him, a necessary moment in which we try to frame the individual so that we can take the most correct way to explain, motivate and propose the estimate.
Once the urgency, the necessity, the projection into the future of the patient and his “economic availability” have been understood, the suitable ways of treatment with the relative timing are submitted, always keeping in mind that the medical services provided are aimed at restoring the well-being of the entire organism and are not limited to the treatment of the teeth. The restoration of function and aesthetics are the final and most “visible” part of a much more complex and complex therapy, the result of careful and meticulous clinical investigations to assess every aspect of health as a whole. Only thanks to a careful and complete diagnosis by the dentist is it possible to carry out a personalized therapy because each person is unique and as such must be treated and satisfied.
If we want to talk about the modus operandi, the professional should prefer a modular approach (various stages) rather than an overall one (everything and immediately). In recent years the doctor-patient relationship has changed, once the word of the doctor was incontrovertible and the patient trusted, or had to rely blindly on the hands of their trusted dentist. In today’s scenario, where information and competition have altered the parameters of choice, the far-sighted dentist must find a way to explain, convince and operate in all honesty and transparency. Each patient is unique and as such needs to be treated, the doctor must reason in a targeted manner, motivate one line rather than another, ensure the result by embracing the needs of the patient and then make them coincide with the economic availability.

With regard to financial management, one is led to think that the first and only parameter taken into account by the patient is the amount of the fee. In reality, it is only partially correct. Of course, the advertising that stands out on the windows of low-cost chains that promise low-cost performance attracts, but at the same time how can you promise a therapy, and a performance, without a proper diagnosis? Without having seen what clinical condition the patient is in? Without knowing exactly what his expectations are? Without these essential elements it becomes almost impossible to propose targeted, effective solutions, able to fully meet the patient’s expectations.
The dentist must be aware of the fact that the difference is not the estimate but the listening of the patient that leads to intercept the best and most suitable “care” according to expectations and possibilities. It is not certain that a patient does not accept an “important” estimate, perhaps deferred over time, by virtue of the predictable final yield, rather than an estimate “below cost” which in fact does not allow the patient to be treated in the best possible way.

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Patient or Customer?
patient or customer blog bioservice Matrix

Patient or costumer? …simply two sides of the same coin!
Let’s analyse the two words that make up the dichotomy.
Patient means “person affected by a disease, and more generally, who is entrusted to the care of a doctor or a surgeon”, while customer in current use is “who usually uses the services of someone or buys what he needs from the same supplier” (Italian Dictionary).
In the light of the definitions it seems easy to assert that, since the dentist is a doctor, the people who turn to him are his patients as a result. But how much have the patient’s requests and the service provided by the dentist changed?
The dentist knows that the patient has much wider demands than “simple pain treatment” so it ranges from aesthetics to orthodontics. The practitioner decides to invest money and time with equipment and learning curve to satisfy the wishes of the patient who gradually becomes more and more “customer” given the varied demands that go beyond pathologies. It requires a service, weighs the costs and analyses them from an economic point of view. Certainly the best thing to do is not to catalogue or label, it will be the request itself that will make the individual a patient or a client. The patient has a painful problem that he wants to eradicate by relying on the wise hands of his doctor, the customer has intentions and evaluates the economic exchange to meet needs or desires.
It seems almost as if the two roles are intertwined: there are alternating phases in which the individual demonstrates to calculate, to choose in a very careful way, and this denotes typical traits from the client, then the phase in which the individual makes contact with the doctor and listens to him in the diagnosis and in the proposed line of care, and the figure of the patient is outlined, when it comes to estimates, it is natural to emerge again the trait of the purchaser. All in all, it is nothing more than a mix of both figures that alternate by weighing costs and benefits, quantity and quality.
From the ethical point of view of the medical profession, it is advisable to attribute the term “patient” to the individual because of the service provided by the doctor himself at the time of need. Having said this, the new frontiers (demands) in the dental field have shifted the horizon of the dental profession, widening the margins of work and profit for the dentist, who inevitably has to make use of prudent marketing strategies to propose his services while maintaining intact the ethical sense and a correct perception of the real state of health of the patient himself.
The person has multiple needs and the dentist can find a way to accommodate them: the patient requires care, attention, seriousness, professionalism, continuity; the client asks for prices (check the rates and compare them), convenience (the location of the office, if it is more or less easy to get there and park), timing (number of sessions, speed of execution), avant-garde (the latest techniques in use to be sure to get the best results), modernity (there is a need to develop the office and follow the trends of the moment regarding image and dental aesthetics).
The spectrum of relationships has expanded but the focus remains on the individual and his needs, whether as a patient or client.

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Rehabilitation of FULL ARC
Rehabilitation of FULL ARC training meeting education

Rehabilitation of FULL ARC with post-extraction implantation technique and immediate loading on six implants in live surgery.
More and more often the patient knows how important it is to rely on professionals who can definitively solve his problems. Restoring the function and aesthetics of implanted prosthetic care is only the final and most “visible” part of a much more complex and complex therapy.
The aim of the course is to present an advanced prosthetic implant therapy live with simple and reproducible techniques.
Speaker:
– Dr. Antonio Perasole – freelance –
The course will be held in Portici (Na) on March 9, 2019 at the Studio Dentistico of Dr. Perasole.

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Ignore, suffer or manage? How to respond to the digital revolution
digital blog bioservice matrix

The insert “Health” of Corriere della Sera dedicates an entire page to digital oral surgery focusing on words such as speed, safety, predictability.
The speeches that appear in the Special Health dedicated to the dental are by illustrious dentists who explain the technologies applied to their profession and that of their employees and colleagues. Here are some of the strengths of the new dental frontier highlighted in the dedicated column:
– the number of appointments that gradually decreases with a relative increase in comfort for the patient (saving in terms of time and money)
– the possibility of speeding up operations that previously required more sessions; this is also a benefit for the dentist who, through the use of technologies, can plan, operate quickly, accurately, precisely and with reduced margins of risk of error
– Surgery and therapy in total safety with the help of personalized surgical templates, designed on the computer and printed in 3D
– reduction of discomfort for the patient
– the scientific evidence in digital, i.e. the proven validity by the International Scientific Society that allows the use of these devices (scanners, cone beam computed tomography, milling machines and 3D printers)
This insert gives an idea of how, for example, guided implant surgery is of great help in aligning the “Craft” to the generalized computerizing of almost all existing jobs with obvious benefits on several fronts.
Digitization: why not?
Digital technologies have changed and will increasingly change the clinical practice of dentistry both from the diagnostic point of view (instrumental investigations such as CT Cone Beam, nuclear magnetic resonance imaging, ultrasonography) and in the operational approach (CAD-CAM technologies, intraoral and laboratory scanners, 3D printers).
The digitization of the doctor’s office is an inevitable process, despite this growth does not seem to present relevant data to support the change (for example, the intraoral scanner to take impressions is present in less than 5% of dental practices).
As we mentioned some time ago, the problem of “dissemination” of this important and profitable innovation could be the initial investment and the chronic reluctance to change by the medical sector in question. It is clear that digital is present and applicable in every dental activity, particularly in radiological diagnostics, so much so that the digital design of prosthetic products has been the prerogative of dental technicians for years, and many of them are much more advanced than dentists in this field. Possession of these cutting-edge skills would bring undisputed advantages, especially to the new generations of Dentists and Dental Technicians who find it difficult to emerge in the sea of competition, but the resources seem to them insufficient in the face of the initial investment. But if you think that, in a single day of work, a trained professional can make interventions and products that previously required several sessions, it is obvious how to amortize an initial expense that seemed prohibitive. Reduction of time, costs, waste, but above all satisfied, paying, loyal patients who return, speak proudly of their dentist and expand the circle through word of mouth or sharing of various kinds (e.g.: social networks).
How does the social scenario change inside and outside the dental office? What do these “advanced practices” mean in terms of harmony within the dental practice team? And what benefits does the patient derive from outside?
The digital approach has significantly improved communication in the dental team between the various specialists and dental laboratories: the acquisition of multiple data (CBCT, intra- and extra-oral scans, virtual aesthetic and implant planning) has favoured the interpenetration of executions, integrating them in order to optimize the diagnostic process and monitor over time the changes in oral tissues and restorations.
The introduction of digital systems has also improved the relationship with patients who benefit from greater comfort considering the elimination of impression materials and the advantageous time management; it is possible to verify in real time the correctness of the impressions, to store the data no longer having the need to produce physical models and to carry out three-dimensional digital checks.
The possibility of commenting on the video on the virtual aesthetic planning of the “smile” together with the patients themselves, is certainly a motivational and communicative contribution not to be underestimated. Feeling so involved, patients willingly accept the treatments, limiting misunderstandings (concerning the therapeutic and economic treatment).
Are digital methods within everyone’s reach?
Do they require prolonged learning curves over time or are they easy to acquire?
Logically, it is right to report also some aspects that lead to mistrust in the approach to the “new”: in the common imagination, we speak of rather complex learning curves and significant investments with high costs. Although there is a fund of truth about the onerousness of training and instrumentation, virtual planning equipment (surgical and aesthetic) has very intuitive interfaces and methods of use. It is necessary, as for all things, to practice to optimize their use, progressively reduce time and enhance their performance. They are within everyone’s reach but require a learning curve that varies according to the operator’s experience and the number of cases treated. The Digital Dentistry is a new figure of professional who has specific skills in the field, a qualification that requires continuous training. Digital will be the usual way of working because the dental supply chain goes in this direction.
Those who do not want to face change have as their only choice to close themselves to the future and unfortunately see the decline of their employment. For those who still have a few years of activity ahead of them, refractoriness (both in terms of learning curve and costs) can be understood and shared, but for those who have an entire career ahead of them it is a deliberate damage to their future (already extremely uncertain) to cling to the old analogue methodology.
BioService and Matrix have long been supporting and encouraging change by embracing the demands of dentists with the latest news in the industry offering advice and components for digital dentistry.

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“People by people”. The lack of confidence is expensive
lack of confidence blog bioservice matrix

Americans remind us that “people buy people”, which means that we prefer to do business and establish relationships with people we know and trust. The same is true in the specific case where an individual has to entrust his or her health to a dentist.
We want to talk about the values that make a dental office the best friend of smile and health, bringing psychological and physical well-being and a better standard of living. The esteem for the professional, who installs security about the care and serenity about his constant presence, ensures the consolidation of a relationship of trust that goes far beyond the service.
The honesty of the estimate, indissolubly linked to the loyalty to the patient who is engaging their assets to solve health problems (because health also and especially passes through the mouth), creates the relationship of trust. This theme develops in antithesis to what emerges from the Rai report, which shows that one of the characteristics that makes the low-cost clinic less reliable than the private dentistry sector is precisely the lack of trust, the opacity of the fleeting relationship between doctor and patient.
In fact, it was pointed out that the doctors of the clinics were often performers of an unspecified number of interventions on different people, without having clear the clinical cases and the various developments of the cases themselves, often abandoning the cycle of operations in progress, passively executing the schedule proposed by the estimate (poor diagnostics and often inflated with unnecessary or non-impellent interventions). Precisely for the reasons just mentioned, the large low-cost chains are often seen as the “tooth supermarkets”, where the best offer, the most advantageous price, the promotion of the month flows in superimposition…
But individuality? Customization? Feeling patient and not customer?
Do chains work on trust or sale?
It must be said that the category of dentists has not enjoyed for years a good reputation because of the large sums required of their patients and the poor communication to justify the fees; this has opened the door to the chains that play on price and aesthetic appeal. Today, those who work and continue to grow are detached from these stereotypes and clichés, have embraced the path of transparency and listening, finalizing the business in respect of primary needs. This involves great sacrifices, great commitment and great perseverance. There are four focal points to follow to activate the positive vicious circle of trust that triggers emotional and economic feedback:
– integrity, i.e. consistency and honesty regarding the work;
– the intent, i.e. the purpose, the motivation that does not develop without the basic care of others because there is no intent that works “alone”, is right to exist only if related to those who need and the consequent approval of those who request the service;
– the essential link between capacity and credibility, skills distinguish and must be updated, cultivated and communicated for complete and effective services;
– the result, to ensure results that meet the needs.
Trusting your Doctor means entrusting him with your health, credibility should be the most important negotiating tool in the possession of the dentist. On the contrary, inaccuracy and omitted truths that give rise to false impressions and lead to underestimate or overestimate certain services by virtue of the acceptance of the final estimate (see low-cost chains) are not premature and do not create stable and lasting relationships (or even good word-of-mouth).
Data in hand: when confidence rhymes with revenue.
The relationship of trust is an emotional commitment between two people based on mutual respect, ethics, a positive feeling. The results of a negotiation based on trust promise greater revenues in the future. Feedback quantifiable with overwhelming numbers regarding both the number of patients who return and the propagation of the image of the study, becoming a sounding board, living marketing (it is a process in which the individual becomes a source of communication and promotion of the services and professionals who made them, but above all of the values. In this case it is natural and unconscious, the smile is the strong point of this “open-heart”, spontaneous marketing).
The Dentist is a very important and delicate profession, he is the one who supervises the ability to feed us properly, smile without shame, curator of our psychological and physical well-being.
And it is precisely trust that determines the choice of dentist.
Convert trust into income. How to ride the wave of trust to make yourself known?
The true value of reputation?
It is measured in confidence and credibility that influence the propensity of patients to go back to where they “were well”, where they were cared for and followed, where a good or a service they could appreciate the quality.
Reputation, credibility and confidence are verifiable and quantifiable, the results lead to feedback and propagation of the “name”. To ride the wave, if it is positive, you can assist with a good social marketing strategy by creating consensus thanks to its presentation on the Net, the Digital Engagement (hiring of possible patients through social platforms for example).
For this reason, it is essential to distance oneself from the background noise by setting up a communicative style that is understandable, stimulating, curious, that guarantees the quality that stands out and continues to propagate the values and transparency and above all the closeness to the patient, the one that is so difficult to perceive in the chains where people feel like customers in line for the purchase of a product.
BioService and Matrix, in this sense, can help the Professionals in the admirable management of the professional potential of their dental office.

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